Dave Florczak

Kitchen Appliances Product Knowledge Packet for Dubai

Ace Hardware International Holdings - April 15, 2013

This is a nearly complete pamphlet I was creating for Ace International's merchandising team. This particular packet still requires higher resolution pictures for the hero images, necessitating an email to the sourcing department, based in China for this particular region.

My role for this project was to use my knowledge of the creation of sales and marketing materials to give their team direction in the creation of about 40 of these packets, which serve the dual purpose of providing their international sales teams with product knowledge as well as isolating selling points for each particular product category, based on the knowledge of their international buying team.